Best SEO Tools That You Need To Know for Website (2025)

Also the best SEO tools will make it easy to optimize the website for higher search engine rankings and also help you monitor the website. In today’s digital era, it is more difficult than ever to gain organic traffic to your website, and it can be extremely difficult to do it all on your own. However, ranking on the top of the search engine page results can be a turning point for every business. As a result, it helps you attract more visitors, boost sales, and create authority over the competitors. To gain this you need the best SEO tools at your service.

SEO can be hard especially if you are just starting. However, with the top SEO tools getting on the top of the search engine page ranking is easier. SEO professionals and experts have understood some of the common factors that contribute towards ranking.

What do you need to know?

This means SEO is all about making sure the web pages offer unique content, page titles, descriptions, and more. Over time the SEO has changed, and more focus is on the content of the page, including links from other websites, as well as the user experience. Google along with other search engines are continuously working on the algorithms to refine and show the best results on the search engines.

So to make it easier for you to choose the best SEO tools we have compiled a list of top SEO tools to help you attain a higher ranking on the SERPs.

List of Best SEO Tools You Need To Know

  1. DefiniteSEO
  2. SEMRUSH
  3. Ahrefs
  4. Ubbersuggest
  5. MOZ
  6. Yoast SEO
  7. SpyFu
  8. AIOSEO
  9. Screaming Frog

1. DefiniteSEO – In-Depth SEO Tool

DefiniteSEO is one of the best WordPress SEO plugin and  SEO checker tools which is available for free. The tool provides a complete SEO analysis for your content and helps in building a powerful SEO strategy by tracking and reporting based on data and 190+ SEO tests. DefiniteSEO provides a wide range of useful features, such as on-page SEO, performance, usability, domain factor, security, and networking.

The free SEO tool provides a great number of features. As one of the best SEO tools, DefiniteSEO helps you plan, maintain and track SEO strategies. You analyze your competitors and find out the keywords that they are targeting so you can understand their strategy and work on it. You can also understand how keywords perform over time and optimize them for search engines and users. Try to understand easily how keywords perform over time and optimize for the users and search engines in the best possible way.
And most importantly the SEO tool helps you understand the technical SEO, content factors, and other important criteria that are important in ranking.

What We Liked?

  • Provides a huge amount of data.
  • A great number of SEO features to manage and optimize your website.
  • Excellent data analysis and SEO suggestions.

2. SEMRUSH

SEMRUSH is the second most popular SEO tool on the list. The tool helps you easily examine changes and determine new ranking opportunities. One of the best features of this SEO tool is domain vs. domain analysis, which lets you easily compare your website with the competitors.

SEMRUSH provides you with analytics reports to make it easier for you to understand the website’s search data, traffic, and also your competitors. With this SEO tool, you will be able to easily compare your keywords and domains. So the on-page SEO tool lets you easily keep track of the rankings and also find some suggestions on improving the website performance.

Why Do We Like It?

  • A free trial is available.
  • The dashboard is powerful, intuitive, and easy to use.
  • Wide range of various tools.

3. Ahrefs – Robust SEO Tool

Ahrefs is also one of the best online SEO tools. In fact, after Google, it is the largest website crawler. SEO professionals love using Ahref for site auditing and SEO analysis. The tool lets you find what parts of the website need improvements to rank higher on the search engine page results. At the same time, this SEO tool helps you plan, maintain, and track SEO strategies. For example, you can use this tool to find what people are searching for on Google and quickly figure out the potential traffic you may gain from a particular topic.

Whether you want to do competitor analysis or analyze backlinks, the Ahrefs tool is perfect for you. Also, you can use this SEO tool to examine the most linked content with your particular niche, and check and also fix the broken links on your website. At the same time, get an overview of the best-performing websites.

Moreover, Ahrefs is a well-designed SEO tool that comes with a site auditing feature, that highlights areas of your website along with SEO strategies that require improvements.

Why Do We Recommend It?

  • A well-documented tool with tutorials and user support.
  • Sufficient tools for users.
  • A free trial is available

4. Ubbersuggest

Ubbersuggest allows you to add the website URL and choose the number of keywords you want to track. And then you can connect with Google Search Console to the account, which allows you to keep track of the progress and get deep insights. You can also find SEO scores and details on any SEO issues on your website.

Moreover, you can find the rank tracking section where you can find detailed information for all the projects you have entered in the dashboard. Also, you can find updates on the keywords you track and receive data in the form of chats, which displays whether your ranking has gone up or down.

Also, you can run site audits under the dashboard category, which allows you to check the website health and find critical errors, warnings, reports and suggestions.

Why Do We Recommend It?

  • Great onboarding tutorials.
  • Free training to build SEO strategy.
  • Social media results.
  • Find useful keywords and content ideas.

5. Moz Pro

Moz Pro is one of the best SEO tools that is used by most of the SEO experts. Some SEO professionals say that despite changes in the Google algorithms Moz always stays up-to-date. Also, Moz provides a chat portal that gives them in-depth responses to all of the questions.

So if you are looking for keyword suggestions or deep website crawl, Moz is the perfect SEO tool for you. You can find information and in-depth insights on how your website is performing and also improve it for a higher ranking on the search results. You can also find a free MozBar toolbar that you can download and check website metrics while browning the pages.

What We Like?

  • Powerful SEO tools.
  • Offers actionable insights to optimize the website.
  • Huge community support.

8. SpyFu

SpyFu is also a great SEO tool that allows you to find keywords, and search terms on Google AdWords. In simple words, you can use SpyFu to spy on your competitors’ strategies, and keywords they are targeting and ranking for, making it one of the best SEO tracker tools. You can find a 30-day money-back guarantee for paid options.

Why Do We Like It?

  • Great features for competitor tracking.
  • Easy to use.
  • Affordable pricing.

9. AIOSEO

All in One SEO is a robust yet user-friendly SEO tool that stands out for its simplicity and affordability. With one-click features that automate many SEO tasks, it’s an excellent choice for small businesses and individuals looking to boost their website’s visibility without technical hassle. Compared to major competitors like Yoast, All in One SEO offers a much more streamlined experience when it comes to managing SEO settings.

Why Do We Like It?

  • Power-packed SEO tool for WordPress website.
  • Dynamic generation features,
  • Great for small businesses.

10. Screaming Frog

Screaming Frog is mainly a website crawler that helps in analyzing the website URLs for various issues. And the best part about this SEO tool is that it is super-fast. This means even large websites with many pages are crawled quickly using this SEO tool. It is a great tool that helps you save a lot of time. And you can also find other features like notifications on duplicate content, redirection issues, link-building suggestions and more.

What Do We Like?

  • Great for website crawling.
  • Crawls JavaScript websites.
  • Generate XML sitemaps.

Best SEO Tools Compared (2024)

SEO Tools
Major Features
Pricing
Pros 
Cons
DefiniteSEO
  • Useful SEO suggestions.
  • Technical on-page SEO
  • Website performance analysis
  • Content optimization 
  • Link analysis
  • Site audit
Totally Free 
  • Easy-to-use.
  • Versatile and useful for SEO
  • Powerful feature-rich SEO tool
  • Intuitive UI
  • Web-based tool
  • In-depth features can be confusing
SEMRUSH
  • Local SEO
  • Content marketing
  • Link building
  • Social media management
Pro plan  at $129.95/mon
  • Analyzing competitors.
  • Simple sign-up account
  • 7 days free trial for the Pro plan
  • Only provides data for Google
  • Free plan is limited
  • Only one user account
Ahref
  • SEO dashboard
  • Keyword explorer
  • SERPs comparison
  • Competitive analysis
  • Rank tracker
Starts at $99/mon
  • Easy to use.
  • Keyword research for various search engines
  • Track keywords on a local level
  • Domain verification system
  • Pricing model is confusing
  • No free trial
  • Plans are expensive.
Ubbersuggest
  • Keyword research
  • Keyword rank tracking
  • Website audit reports
  • Analyze backlinks
  • Competitive analysis and reporting
Starts at $12/mon
  • Find top performing pages
  • In-depth keyword suggestions
  • Detailed reports on errors
  • May lag while showing multiple reports
  • Basic plan is limited
  • No mobile app
Moz Pro
  • Keyword analysis
  • SERP rank tracking
  • Backlink management
  • Competitive analysis
  • Page grader
Available at $99/mon
  • Detailed SEO insights
  • User-friendly interface
  • Keyword research
  • Link analysis
  • Expensive
  • Learning curve
  • Limited SEO features
Rank Math
  • Advanced SEO analysis
  • Keyword optimization
  • Google schema markup
  • Internal linking suggestions
Starts at $5.75/mon
  • Detailed features
  • User-friendly
  • Free version
  • Local SEO
  • Learning curve
  • Limited free version
  • Limited integrations
  • Resource intensive tool 
Yoast SEO
  • On-page SEO analysis
  • XML sitemap generation
  • Keyword optimization
  • Canonical URLs
Starts at $99/year
  • User-friendly
  • Wide user base
  • Free version
  • Regular updates
  • Limited features in free version
  • Learning curve
  • Limited support
SpyFu
  • Keyword research
  • AdWords competitor analysis
  • Keyword tracking
  • Ad history
  • Content research
Available at $33/mon
  • Detailed competitor analysis
  • Historical data
  • Valuable insights
  • Custom reports
  • Pricing is high
  • Limited SEO tools
  • Learning curve
AIOSEO
  • On-page SEO
  • Generate XML sitemap
  • Social media integration
  • TruSEO score
  • Advanced SEO analysis
Starts at $49.60/year
  • User-friendly interface
  • Free version
  • Regular updates
  • Custom SEO solutions
  • Advanced features in premium plans only
  • Learning curve
  • Limited support
Screaming Frog
  • Web crawling
  • Internal and external link analysis
  • Detect duplicate content
  • XML sitemap generation
  • Detailed web crawling
  • Regular updates
  • In-depth reports
  • Desktop-based tool
  • Limited free version
  • Learning curve

Final Words: Best SEO Tools

Search Engine Optimization is a continuous process, and using the right SEO tools can make it much more manageable. In this article, we’ve listed some of our top-rated and most commonly used SEO tools to help streamline your efforts.

We’ve also included a comparison table of the top 10 SEO tools, so you can easily compare their features and pricing to find what suits you best.

By the time you finish reading, you’ll have a better idea of which SEO tool is right for your needs. If you still have questions, feel free to leave them in the comments section below.